About us

We're a small team of creatives who are passionate about inspiring and educating women about their unique body shape. Championed by Anna Berkeley, we're excited to work together to bring you new features to the app to help you fall in love with your wardrobe and dressing again.

Meet the team

CEO & Founder

Anna

Boasting an impressive 28-year career in the fashion industry, Anna has collaborated with some of the world's most renowned brands. As a womenswear buyer for Selfridges, Prada, Margaret Howell and several high street brands, she travelled to fashion weeks around the globe, where she forged connections with over 130 esteemed brands.

In 2007, Anna began working with private clients as a highly successful personal stylist and body shape expert developing her Body Mapping technique. Since February 2022 she has written the weekly “Ask A Stylist” column for the FT Weekend.

Now, Anna is excited to launch Think Shape, where she can bring decades of her expertise in body shape understanding to women everywhere.

Operations Manager

Lucy

Lucy is our Operations Manager. She is happiest behind a spreadsheet!

Having recently had children, Lucy is finding Think Shape incredibly valuable for dressing her new post-baby shape.

She is never finished with decorating her home, she is always on the lookout for a great vase and can usually be found in Borough Market hunting down for whatever amazing produce is new in for the season.

Product Manager

Jen

Jen is our Product Manager and works with the web developers and team to ensure everything is running smoothly. 

Her go-to piece in the wardrobe are her trusty white trainers, of which she has a few. The current favourite is her Campo Veja.

Jen is actually a trained florist and loves all things to do with nature. You'll find her most weekends in the countryside, often with a red wine in a little village pub.

Marketing Manager

Becky

Becky is our marketing manager and creates and delivers our digital strategy. She works on all things digital as well as in-person events to ensure that Think Shape is represented creatively to our audience. 

Becky is a big fan of being comfy! So you will either find her in jeans, trainers and oversized colourful knitwear, or in the warmer months a mini smock dress always does the trick. Becky loves being by the sea or in the woods, and enjoys adventures with her husband and two little boys.

Marketing co-ordinator

Hannah

Working across social, email marketing, and events, Hannah assists Becky in delivering the marketing strategy and helps to enhance Think Shape’s online presence in creative and compelling ways.

Outside of work, you’ll usually find Hannah with her husband, two young children and dog, Miso, enjoying the delights of their leafy Southeast London neighbourhood. 

Stylist

Kirsten

A graduate from Central St Martin's Personal Styling course, Kirsten works alongside Anna on all things clothing related.

A lover of fashion history, you'll generally find her geeking out on books or podcasts relating to anything from punk style to 19th Century couture. Kirsten's outfit choices are practical with a twist: good quality basics, pops of colours and excellent shoes. Always comfortable, always with a dash of personality.